Reference no: EM131382121 , Length: word count:3850

1. How does cause or corporate societal marketing affect your personal consumer behavior? Do you ever buy or not buy any products or services from a company because of its environmental policies or programs? Why or why not? 400 WORDS

2. What tools are available to help companies monitor and improve their marketing activities? 400 WORDS

3. Upon review of the case studies presented in this chapter, what is something they did especially well or not well in regards to managing their efforts Explain ? 400 WORDS

https://phoenix.vitalsource.com/#/books/9781323299838/cfi/18[s8]/4!/4/2

4. Recall the readings and activities you have completed this week and describe the one or two points that were least clear to you. What questions do you have that would help you understand these points better? 400 WORDS

PART B

Purpose of Assignment

The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices.

This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address.

Assignment Steps

Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.

Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This should added to the Target Market section of your Marketing Plan.

Include the following:

• Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).

Formulate a maximum 350-word executive summary including at a minimum the following elements:

• Required executive summary elements:

? Strategic Objectives

? Products or Services

• Optional executive summary elements:

? Resources Needed

? Projected Outcomes

Integrate the previous weeks' sections, and incorporate corrections and suggestions from the instructor's weekly feedback. The marketing plan should be a minimum of 3,850 words and include the following:

• Incorporate Understanding Target Markets

• Incorporate Promotion and the Product Life Cycle

• Incorporate Price and Channel Strategy

• Incorporate Marketing Communication and Brand Strategy

• Incorporate Executive Summary, Legal, Social and Ethical Considerations

Cite a minimum of three peer-reviewed references.

Include all peer-reviewed references from the previous weeks' individual assignments in your marketing plan.

Format your assignment consistent with APA guidelines.