Find different sampling techniques of marketing researchers

Assignment Help Management Theories

Reference no: EM131459321

Question: Explain the different sampling techniques used by marketing researchers. Samples can be categorized as either probability samples or nonprobability samples. A probability sample is one in which every member of the population has a known chance of being selected. Probability samples include simple random samples, in which every item in the relevant universe has an equal opportunity to be selected; stratified samples, in which randomly selected subsamples of different groups are represented in the total sample; and cluster samples, in which geographic areas are selected from which respondents are drawn.

A nonprobability sample is arbitrary and does not allow application of standard statistical tests. Nonprobability sampling techniques include convenience samples, in which readily available respondents are picked, and quota samples, divided so that different segments or groups are represented in the total sample.

Reference no: EM131459321

Questions Cloud

What are the historical circumstances that led to the crisis : What are the historical circumstances that led to the crisis? Who are the key actors contributing to or working to resolve the crisis?

Determine if project is worthwhile using the payback metod : Dylan’s Donuts is thinking of purchasing a piece of equipment. Determine if the project is worthwhile using the payback method.

Health care organization strategic planning process : Why is an external environmental analysis important for a health care organization's strategic planning process?

Potential tax ramifications to your future clients : Joe Ji is married to Joy Ji and have 2 children, Together they made $215,000 in 2015. Potential tax ramifications to your future clients or your practice?

Find different sampling techniques of marketing researchers : Explain the different sampling techniques used by marketing researchers. Samples can be categorized as either probability samples or nonprobability samples.

Identify ways in which government intervenes in food systems : Identify three ways in which the government intervenes in the food and water systems. Examples are listed below.

Difference between organizations that are successful : The ability to adequately control employee benefit costs today is often the difference between organizations that are successful and those that are not.

Produce the end-of-the-year after-tax cash inflows : The project will produce the following end-of-the-year after-tax cash inflows of

Hr manager for a small manufacturing firm : You are the HR manager for a small manufacturing firm. Sheila, the manager of accounting, has come to you with an issue she is having with Paul.

User Account

All Pages