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1. Briefly explain the social research of Everett Rogers regarding diffusion of innovations, characteristics of innovations, and adopter categories. How does the adoption process in Asia differ from the traditional Western model?
2. Compare and contrast the United States and Japan in terms of traditions and organizational behavior and norms.
Explain what is meant by the term ‘research and evaluation' in marketing communications' terms.- Write a typical research brief for an fmcg brand.
What is the thesis (main idea) of the article? Why is (are) the author(s) writing about the topic? What facts are presented?What are the conclusions and recommendations?
Mr. Dhammika Rupasinghe is planning to introduce a new product, Industrial Gas Oven targeting Hotels and pastry shops. Develop an appropriate Marketing Mix to introduce this product to its Target Market
The requirements is to do PowerPoint 10 slides with pictures and titles only and word for the articles to present the topics as below: Target market Where I'm selling, Market pull For who and why do we need it and Type of business.
Who are the participants of business buying process,under any Organization - People who decide on product requirements or on suppliers.
The purpose of profitability control
Outline the operations process involved in your present educational program. - Identify inputs, Operations and outputs.
What could be the main motives for Marriott in using franchising, compared to other entry modes and operation forms?
What are the essential differences among nominal ,ordinal, internal and ratio scales. How do these differences affect the statistical analysis techniques we can use?
What would be the effect of vertical integration (so that each upstream monopolist owns its retail outlet) on the final good price?
Explain in a letter what you have learned about how oral, non-verbal, and written communications practices in the country may affect business operations, social contacts, shopping.
Assessment - Social Media Marketing Plan - choosing a multi-national organisation unless you focus on a single country where they have a presence. If it is a very large company, you should focus on a single business unit to be realistic.
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