Explain the challenges of conducting marketing research

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Question: Explain the challenges of conducting marketing research in global markets. Many resources are available to help U.S. organizations research global markets. Government resources include the Department of Commerce, state trade offices, small-business development centers, and foreign embassies. Private companies, such as marketing research firms and companies that distribute research from other sources, are another resource. Electronic networks off er online international trade forums, in which marketers can establish global contacts.

Reference no: EM131459313

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