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Explain Marketing and Sales Promotion
I need help with answering the following:
Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons:
(1) A firm has developed an improved razor blade, but customers are not motivated to buy it.
(2) A competitor is about to do a test market for a new brand and wants to track sales in test market areas to fine-tune its marketing mix.
(3) A big grocery chain will not stock a firm's new popcorn-based snack product because it does not think there will be much consumer demand
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Claudia owned a beautiful silver tea set. It was quite valuable. Claudia took her silver tea set to Jaeger Silver, a silver store. She asked Mrs. Jaeger if she could polish the set and repair the sugar bowl.
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Explain concept of integrated marketing communications
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Explain Security of website and please post a response to the Discussion Board and comment on other postings
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