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1. Explain the difference between primary and secondary research in marketing communications, using examples to illustrate.
2. Explain the difference between quantitative and qualitative research in marketing communications, using examples to illustrate.
what cultural issues can an organisation face when it attempts to internationalise its activities - In light of Disney experience in Hong Kong, would you agree that a uniform external culture cannot be imposed market?
Design marketing strategies and plans specific to customer/consumer and market needs in global markets - Explain and demonstrate an understanding of core marketing principles.
How many units will Brand X have to sell to achieve the same profit impact next year as it did this year - what would Brand X's market share have to be for its profit impact to remain at this year's level?
Explain with two references, journal or newspaper not more than 4 months old - Whole report should contain max 350 words.
Based on your research, what specific selection method might you use for selecting the best candidate for the job, and why? What are two advantages and two disadvantages of this method?
For this paper, you will research and construct a corporate profile for a publicly-traded company which operates in cyberspace and therefore has a need for cybersecurity products and services.A list of approved companiesappears at the end of this ..
In each of the cases described, who bene? ts and who suffers from the alleged ethical and legal lapses of Airbus and how should the public relations staff at Airbus respond to the articles appearing in The Economist, The Guardian and Reuters ..
Using an everyday product, students identify target markets. They breakdown the marketing mix (Product, Price, Place, Promotion) for each segment, identifying each element including pricing strategies and tactics. Students describe consumer buying ..
What challenges does Lowe's face in successfully deploying NGIS? What are the primary factors that influence customers to pursue a kitchen remodel project? How did the customer experience mapping exercise benefit Lowe's
What is culture and how is culture learned? Describe five major dimensions of culture. - Briefly, contrast high- and low-context cultures.
What suggestions can you make to strengthen their post? Direct a response toward someone who selected at least one standard that was the same as your own. Compare and contrast your posts. What suggestions can you make to strengthen their post?
Mode of entry - selection of market entry strategies to enter into various countries and evaluate the marketing mix strategies adopted by the company.
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