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Evaluation of existing marketing mix elements

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Reference no: EM131402059 , Length: 10

Marketing paper analyzing the market and environment for Neutrogena Product Market

Must include each of the following:

1) Evaluation of existing marketing mix elements

a) Current Product

b) Current Price

c) Current Distribution

d) current Promotion strategy

2) Marketing environmental Scan (hint: you can't control it)

a) Economic

b) Competative

c) Political/Legal

d) Social/Cultural

e) Technological

3) Target Market Analysis

a) Segmentation Analysis (basis/criteria)

b) Targeting Strategy

7-10 pages including cover sheet

12 pt font, double spaced, numbered pages, cover page

Reference no: EM131402059

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