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"Selling A Service" Please respond to the following:
Note: Your initial discussion post and / or reply(ies) can be the traditional keyboarded entry, or you can use a video response (See the Job Aid in the Student Center of the online course).
Watch the video titled "Zappos" (5:21) below.
Next, evaluate Zappos' approach to social media, focusing on key elements of the company's social media strategy.
Assess the effectiveness of Zappos' online marketing and analyze two (2) or more methods in which the company has incorporated its social media strategy.
Determine whether the company takes a one-shot approach to particular problems or is systematicover a long period of time.
Discuss the importance of determining value proposition of the consumer.Describe behaviors in marketing that impact social responsibility.Describe the impact that changes in the external business environment have on an organization.Explain how the ma..
Propose three (3) actions that you would take in order to build and sustain relationships for the selected retailer.
McGregor developed the Theory Y and Theory X. These define how managers view their employees. This was not covered in the lesson. Do your own research about McGregor's theory and answer the following questions: Contrast McGregor's Theory X and Theo..
What is your overall thought on their place in society as it relates to marketing? Do they replace traditional Web sites? Is the desktop computer dead? What about the laptop?
Compare marketing strategies to two competitors - Just compare the marketing strategies between JCPenny and these two competitors
Create a new product that would appeal to your market.Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing..
Describe a minimum of three data elements you would gather to fully assess the situation and assist you with improving the customer satisfaction scenario you chose.
You will select a topic for the Week 1 assignment, and thereafter, all related assignments (the draft in Week 4 and the final marketing plan in Week 7) MUST be on the same topic. You may not change your marketing plan topic without approval from y..
Oracle provides ERP solutions for mid-size business organizations. For this assignment, you are to write a research report on these ERP solutions.
Describe the target markets for Dunkin' Donuts and Starbucks respectively. Try to portray both target groups by picturing a typical member of the "Dunkin' Tribe" and the "Starbucks Tribe". How does he/she dress? In what type of neighborhood does h..
What might somebody else say to show your proposed solution is wrong - what could you say to show s/he is wrong and what alternative solution might someone else recommend - What reasons might someone provide to support their solution?
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