Reference no: EM131551878

Assessment Information

This assignment is designed to assess learning outcomes 1,2,3,4 and accounts for 100% of the overall module mark. The learning outcomes are:

1. reflect on their employability competencies and career management skills and plan for their future development;

2. demonstrate an understanding of the process of trading online;

3. apply the above to a business opportunity or activity;

4. evaluate and reflect upon their own online trading experience(s).

This assignment is an individual assignment.

A 1,750 word plan for an online start-up business or small business operation, which is then implemented. You are only allowed to go above or below this word count by 10% otherwise marks may be deducted.

The word count is 1750. (In accordance with the Faculty Assessment Tariff).

Assessment Information

This assignment is designed to assess learning outcomes:

1. Evaluate the evolution of online marketing, making references to lessons from traditional marketing theory.

2. Analyse and assess the implementation, control, and evaluation of the online marketing planning process.

3. Conduct a critical analysis of contemporary issues in the area of online marketing.

This assignment is an individual assignment.

This assignment requires you to:

You are working for Digital Marketing Agency which specialises in clients in the mobile phone network industry. Currently your agency is exploring running new campaign for one of their clients. Select one of the clients listed below:

• Vodafone
• EE
• Three Mobile

For the selected client you are asked to prepare the following:

1. Business report (1500 words) - to analyse how they currently encourage loyalty with customers via the website.

2. Recommendations for improvement to be submitted in the form of a presentation (500 words) - to show how improvements can be made. The target recipient of this presentation is your client.

You will not have to present your recommendations, however you are expected to design a presentation that would be suitable to send to a client. Presentation slides are to be submitted at the end of your report in the form of screenshots.

The business report should include:

• Brief introduction about the company that you have chosen (no more than 200 words)

• Analysis of online loyalty literature (from journal articles)

• Analyse how the client applies these theories in their website to encourage loyalty.

Recommendation (in the form of a presentation to be submitted with report) should include:

• Summary of your analysis

• Clear recommendations on how client could improve their loyalty.

You can prepare your recommendations for your presentation using one of the following:

• Adobe Slate (no more than 500 words in total)

• Adobe Voice (duration between 2-4 minutes)

• Prezi (no more than 500 words)

• Any other creative tool of your choice (for video 2-4 minutes, word based software no more than 500 words)

Assessment Information

This assignment is an individual assignment.

This assignment requires you to.

Explain the difference between probability/random and non probability/quota samples, illustrate your answer with examples (600-800 words).

Discuss the reasons as to why most research in business situations is undertaken using non probability samples (200-400 words).

Describe the problems of sample representativeness in internet surveys (200-400 words).

Assessment Information

This assignment is designed to assess learning outcomes:

Students must:

1. Demonstrate an understanding of the main theories in consumer behaviour and how these can be applied in marketing endeavors.

2. Develop an understanding of current issues in consumer behaviour.

3. Produce a critical analysis of a contemporary issue in consumer behaviour.

CW1: Individual Essay will collectively assess intended learning outcomes 1-3.

Coursework Question:

Critically discuss the role of technology in the consumption behavior of the modern consumer and its impact on the development of effective marketing strategies.