Draft a proposal to the marketing vice president

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Reference no: EM131839140

Imagine that you are a senior analyst in the business intelligence department of a company manufacturing automobile parts. The marketing vice president is complaining about the poor response by IT in providing strategic information.

The required data are from four operational systems, all running on relational databases. These are four types of sales applications. You need data to update the sales data.

For this assignment, draft a proposal to the marketing vice president that introduces the concept of data warehousing, as well as how data warehousing and analytics, as part of business intelligence for your company, would be the optimal solution.

Writing a business proposal does not need to be a daunting process. Proposals are usually written in business letter or memo format and are simply a tool used to present an idea or request and the supporting information.

A good proposal structure includes:

An introduction that explains your purpose.

A brief description of the problem or context for the issue you are discussing.

The specific details of your proposed solution.

A high level discussion of costs or issues that would need to be addressed in order to move forward with the solution.

A brief summary that recaps the problem and solution.

The methodology and technology that will be introduced.

Reference no: EM131839140

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