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One source of new-product ideas is competitors. Steven Fischer recently joined Frankie and Alex Specialty Products as a brand manager.
His new boss told him, "We don't have a budget for new-product development.
We just monitor our competitors' new-product introductions and offer knockoffs of any that look like they will be successful." Is this practice ethical?
Does the AMA Statement of Ethics address this issue? Go to the American Marketing Association's website
and review the statement. Then discuss what the AMA Statement of Ethics contains that relates to knock-off products.
Must be 350 words min with 3 scholarly sources APA style references- no plagarism.
I am looking for help working on an R Studio problem and do not understand the software or statistics at all; it is for my marketing research class.
Starting with your company's website, begin by identifying all of the social media sites and company blogs that you can.
Compare and contrast at least two marketing tactics used in the campaign. Why do you think those tactics were chosen?
Which general factors are essential for a website to be effective in terms of marketing communications practices and strategies?
George Kline is a sales representative for Southern-Swim, a swimming pool service and supply company. Southern-Swim sells the chemicals needed for pool maintenance as well as pool accessories like slides, ladders, and diving boards. Southern-Swim ..
Were there any similarities in roles, choices or alternate choices? If so, what were they?Discuss with the group your feelings about making the choices you made
What other trends should be considered when making the decision to operate within a specific market niche?
What specific behavioral steps do you personally need to take to match your debt aspirations with your debt reality?
Some critics of the proposed changes in executive compensation argue that reducing performance rewards will encourage talented managers to go elsewhere.- Do you think this is a valid objection to pay limits?
Social Marketing 101: Recommend at least one (1) way a business with which you are familiar could use social media / buzz marketing to increase sales and awareness (e.g., social media awareness) of your products. Give your opinion on what a b..
How should the company utilize outside resources and approaches to advocate for the business and influence the political process?
US photovoltaic company panel installation in Asia.US clothing retailer into Central America. Coffee shop entry into western Africa.Your analysis should be of adequate length to address all areas.
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