Reference no: EM133945348
Question: You are a manager in a small pharmaceutical distributor. Your company has been awarded an exclusive contract to distribute a new medication.
Nasaquil is an over-the-counter medication that has been approved to treat influenza. Nasaquil will compete directly with prescription antiviral medications.
Your company, through your sales and customer service representatives, already has extensive relationships with medical providers. There is great anticipation within the market about the potential efficacy of this new medication. According to estimates by a government agency, from 2010 to 2020, there were approximately 9 to 41 million flu illnesses with an estimated 12,000 to 52,000 flu-related deaths in the United States. Get expert assignment help online from PhD writers.
Initial clinical trials indicate that Nasaquil may help to lower influenza's severity and duration; however, clinical trials only demonstrate a new medication's efficacy in a small group of patients over a limited amount of time. Long-term product efficacy rates have not yet been established. As with all new medication launches, your company anticipates patient dissatisfaction if desired results are not achieved. In those cases, the company will work directly with the patients.
The success of Nasaquil relies on an external business partner located in Europe, Pruhart Tech, that manufactures the refrigerated casing designed specifically for this product. The product is required to be shipped overnight in a temperature-controlled package. Unfortunately, Pruhart Tech has limited refrigerated shipping containers, and the availability is restricted to weekend deliveries only. You will need to work closely with this partner to ensure that their manufacturing operation is able to increase as needed in a just-in-time environment to meet sales demands. Your contact's name at Pruhart Tech is Diego Garcia.
You have received a customer complaint via the company's social media page. The customer is extremely dissatisfied, and the complaint has negatively impacted the company's image. The customer's complaint is as follows: "Nasaquil does not work! My wife started Nasaquil and got very ill! I don't understand how big pharma companies get away with rolling out unsafe drugs that can hurt people! Dealing with all of the medical appointments and issues is bad enough, but this sickness . . . I cannot wait for the patient support meeting tomorrow to share this medication's reaction. Maybe this drug shouldn't be approved yet."