Reference no: EM133945350

Case: You are a manager of a research company. Your research team has developed a transition package that allows a gas-powered engine to transition to run on biofuels. The availability and low cost of biofuels make the transition package a potential game changer in the automobile market. You have named the product Sparkit.

In addition to tests completed by your staff, you have partnered with a large automobile manufacturer to ensure that the transition package works with many different types of vehicles. The large automobile manufacturer remains a partner in the product as a result of their involvement, and you anticipate that future vehicles from the producer may use the technology when initially built. With the manufacturer's assistance, you anticipate that 50% of cars currently on the road can potentially be retrofitted with your product. The automobile manufacturer has created a guide for your sales force to ensure that Sparkit is not sold to customers whose cars are not compatible with the product.

This is the first big product developed by your company. Your sales and service teams do not have current relationships with potential buyers. One potential risk is that purchasers may choose to install the transition package on their own rather than choose a knowledgeable automotive professional to install it. You anticipate that there may be issues with installation as a result.

The success of Sparkit relies on an external partner in Asia, Autojor, that manufactures a filter critical to the proper operation of the transition package. As the result of a natural disaster, Autojor recently lost a manufacturing plant that was responsible for producing 25% of your inventory. You will need to work closely with this partner to ensure that their manufacturing operation is able to continue supporting the just-in-time environment to meet sales demands. Your contact's name at Autojor is Mateo Kalani. Get expert assignment help online from PhD writers.

You have received a customer complaint via the company's social media page. The customer is extremely dissatisfied, and the complaint has negatively impacted the company's image. The customer's complaint is as follows: "I bought and installed Sparkit. It doesn't work! The instructions do not match my engine's layout, and now my car doesn't work at all. This was supposed to save me money, but now my car won't run. I'll have to put more money into getting it fixed. This is ridiculous. I have told all my friends, and now I am telling the world-do not buy this product! If you do, you will regret it."

Create a portfolio of communication documents based on one of the scenarios by doing the following:

A.  Compose an email to internal staff by doing the following:
1.  Discuss two advantages of the product.
2.  Discuss two disadvantages of the product.
a.  Explain how to mitigate the disadvantages of the product discussed in part A2.

B.  Compose an informational email to external stakeholders (e.g., investors, shareholders) that discusses two distinct organizational and/or financial impacts the product will create.

C.  Compose a consumer-facing blog post by doing the following:
1.  Highlight three distinct benefits of the product.
2.  Explain what sets this product and/or business apart from others in the industry.

D.  Compose a persuasive letter to the business partner by doing the following:
1.  Discuss one challenge in meeting production needs.
2.  Describe your solution to mitigate the challenge discussed in D1.
3.  Explain how the business partner will benefit from using the approach described in D2 to meet production needs.

E.  Compose responses to the customer complaint about the product by doing the following:
1.  Develop a public response for publication on the company's social media page that acknowledges the customer complaint and improves the company image.
2.  Develop a direct private message with a proposed remedy to the customer.

F.  Explain how to overcome two potential biases (e.g., prejudice, discrimination) using culturally competent strategies that will help improve stakeholder communication.

G.  Explain how to mitigate two potential intercultural differences (e.g., ethnocentrism, stereotyping) found in stakeholder communication.

H.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

I.  Demonstrate professional communication in the content and presentation of your submission.