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1. What is measurement? In your answer, differentiate an object from its properties, both objective and subjective.
2. Distinguish the three measures used in marketing research.
3. How does an interval scale differ from a ratio scale?
4. Explain what is meant by a continuum along which a subjective property of an object can be measured.
marketing mix analysis.developing a marketing strategy involves creating an integrated marketing mix product pricing
Explain what is meant by the term ‘research and evaluation' in marketing communications' terms.- Write a typical research brief for an fmcg brand.
Develop a marketing plan for a product or service of your choice from your own organization or any other local (Vietnamese) organization that you are familiar with.
Firms also sell in the Internet markets and have to coordinate the Internet marketing strategy with the branded marketing strategy. How do firms that are successful in the Internet market balance their sales there with those in retail markets
How-is the info being presented? Does it seem biased in any way, and if so, how does this affect your understanding of the relevance and reliability of this source?
Contact any one of the top-WO market research agencies in the world either by phone or email. Find out: How does the agency normally get its clients? Does the agency do most of its data analysis in-house, or does it contract out its data analysis req..
Types of firms is the product manager MOST likely to rely on the Internet for direct customer feedback and new product ideas - impact of capacity upon category - Situation Analysis section of the marketing mix
Describe what you learned about your own skills for your career field and jobs(s), e.g. your Personality Assessment.
Define marketing research and explain its importance to marketing decision making. - What role might marketing research play in the facilitation of the exchange process?
which stage of the retail life cycle is characterized by the entrance of many new competitors and tremendous growth in
Explain why competition authorities encourage colluding firms and their employees to report incriminating evidence through leniency and whistleblowing programmes.
Review the American Idol Case. The research question is, "What still needs to be known about the viewers and voters for contestants of the popular TV show American Idol?"
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