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Disproportionate share of returns

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In Blockbusters, Professor Anita Elberse argues that a blockbuster strategy a board formula that assumes investing in big potential winners account for a disproportionate share of returns. This notion now governs consumer markets, from restaurants and hotels to electronics. How is this strategy applied to Jay Z, Lady Gaga and LeBron James and Manchester United?

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Summary of the book: https://blockbusters-thebook.com/

https://www.npr.org/2013/10/24/239795165/blockbusters-go-big-or-go-home-says-harvard-professor

Reference no: EM131039692

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