Discussion of target market alternatives for new commodore

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Reference no: EM132117088

Market Research Assignment -

Read the Holden Commodore online launch case.

The outputs of this assignment will be:

1. A discussion of the target market alternatives for the new Commodore. Recommend one.

2. A discussion of the alternative ways of defining the 'Population' for a research study on the Commodore target market. Recommend one.

3. A discussion of the alternative ways of defining the 'Sampling Frame' for the research on the Commodore. Recommend one.

4. A discussion of the alternative ways of defining the sampling approach for the research on the Commodore. Recommend one.

Notes on Group Work In your group discuss how you will manage the completion of the assignment. Note who will do which part of the assignment. Everyone should discus all the elements of the assignment. An appendix should be attached to the assignment which will contain material from each of the participants Suggested process for effective groupwork:

Each member of the group to find two journal articles on issues relevant to this research.

Each member to present their selected journal articles to a group meeting and discuss how they might influence the research - in this meeting you should demonstrate your grasp of a wide range of ideas and you capacity to discuss these ideas.

Build your report around the ideas contained in the journal article with comment and evaluation by the group.

Title Page,

Table Of Contents,

Executive Summary,

Sections 1 to 4 (as listed above), page numbers, reference list.

Attachment:- Assignemnt File.rar

Verified Expert

In this task we have provided target market alternative and different alternative ways for defining population. In this task we also have provided brief discussion about sampling frame and has proposed one frame of sampling that can be applied in this regards. Finally a brief description of sampling approach is comprised in this study along with one recommendation

Reference no: EM132117088

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Reviews

len2117088

9/19/2018 3:16:31 AM

Hi...please follow the instructions of attached file and make a powerpoint presentation just 6 to seven page. Market Research Assignment 2 – Group Project 30 marks Form a group consisting of 4 members. Read the Holden Commodore online launch case (see page 2 and 3). Notes on Group Work In your group discuss how you will manage the completion of the assignment. Note who will do which part of the assignment. Everyone should discus all the elements of the assignment.

len2117088

9/19/2018 3:16:26 AM

An appendix should be attached to the assignment which will contain material from each of the participants Suggested process for effective groupwork: Each member of the group to find two journal articles on issues relevant to this research. Each member to present their selected journal articles to a group meeting and discuss how they might influence the research – in this meeting you should demonstrate your grasp of a wide range of ideas and you capacity to discuss these ideas.

len2117088

9/19/2018 3:16:19 AM

Build your report around the ideas contained in the journal article with comment and evaluation by the group. Use Harvard referencing in-text as well as in your bibliography Please include in your report: Holmes Cover Sheet, Title Page, Table Of Contents, Executive Summary, Sections 1 to 4 (as listed above), page numbers, reference list.

len2117088

9/19/2018 3:16:13 AM

Marking Guide [based on the written report (20 marks) and the presentation (10 marks)] shows clear evidence of wide and relevant reading and an engagement with the conceptual issues; develops a sophisticated and intelligent argument; shows a rigorous use and a confident understanding of relevant source materials; achieves an appropriate balance between factual detail and key theoretical issues; provides evidence of original thinking.

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