Discuss ways you can improve perceived customer value

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Reference no: EM132714301

DISCUSSION POST

Do not write a paper, just answer the 3 questions based on the brief introduction of the company and provide citations and references to support the answers.

Not all benefits or costs can be quantified in dollars. A product's aesthetic appeal, extra technical support, and reputation are harder to quantify in economic terms, yet they can have a profound impact on customer perceptions of value.
- Provided a brief introduction of the company with which you are working.
- Discuss ways you can improve perceived customer value.
- Analyze how psychological motives help shape emotional benefits and customer perceptions of value.
- Analyze how the personality of an endorser shapes the emotional benefits of the product.

This post should be 200-300 words in length. Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Attachment:- Discussion EMV.rar

Reference no: EM132714301

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