Discuss the major environmental factors

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Question

Write an essay in which you discuss the major environmental factors and how they impact marketing strategy utilizing the Kotler & Keller (2016) information. The environmental aspects to address are sociocultural, political-legal, economic and technological factors that are not under direct control of marketers. In addressing this essay, please first discuss the macro-environment element per the discussion in the Kotler & Keller (2016) textbook in detail.

Reference no: EM133945541

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