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Assignment : Course Reflection
Marketing is a dynamic and exciting science. This course was designed to give you an opportunity to experience an overview of the many disciplines/ areas of this science. For our final discussion, examine those marketing areas you found most interesting, enlightening, or important. Explain your findings fully and cite key concepts.
Discuss the 5 most important points you have learned about marketing.
Reflect on comments by other student posts.
Be sure to provide supporting evidence for your statements. Remember to reference your sources of information.
Write your initial response in a minimum of 200-300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format.
According to Lamb et al. (2014), business marketing differs from marketing to consumers only in terms of the use of the products or services - leaving out the consumer. Business marketing entails marketing to persons and businesses who will then o..
Choose a company that you work for or would like to work for that sells a specific product. Imagine your boss has asked you to present a possible database marketing program that the company could better use to promote its product.
What are the categories of consumer decision making? What are the types of B2B decision making? What is the level of risk associated with each?How does B2B decision making compare to consumer decision making?What internal and external factors affect ..
BSB51215 Diploma of Marketing Review the marketing plan strategies and objectives of your selected organisation and Gather and analyse performance data from all areas of the business to determine the success (or otherwise) of marketing activities.
Find a consumer who is extremely loyal to a brand-name product. The person can be a family member, friend, classmate, or other. Probe him or her for information as to why that brand loyalty exists. Discuss how the individual feels about competitiv..
Explain the difference between primary and secondary research in marketing communications, using examples to illustrate.
Create a personal QR code for yourself.Research how to do it and then create one that can be used on business cards, resume's etc.
Read the 2012 Harvard Business Review article "Macroeconomic Policy and U.S. Competitiveness," by Richard H.K. Vietor and Matthew C. Weinzierl. Critically analyze and discuss the recommendations the authors offer. When is government intervention j..
consider a recent purchase you made in a store. It could be a bottle of soda, a pack of gum, or a major purchase such as a TV or appliance. How was the product you purchased promoted in-store? Was it part of a separate display? Was there specific..
Define descriptive research strategy, linear relationship, curvilinear relationship, positive relationship, negative relationship and correlational research strategy.
What biases are built into these three research study designs.
What makes firms locate close to each other in the product space? When is vertical product differentiation present in an industry? Discuss demand and cost characteristics.
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