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Assignment : Case Study
Read the following case study and prepare a paper which addresses the following:
You have been painting as long as you can remember-primarily serene landscapes of mountains, lakes, and streams in watercolor. You display your paintings at the local fair, sell some to friends and relatives, and gift a few. Recently, you were approached by a professional from the art world who believes you can market your paintings to a much larger audience and make a good profit.
Before you can start selling to a wider audience you need to prepare a 5- to 7-page paper to:
Discuss the demographics and psychographics of your target market. Discuss the possible needs and goals of your potential consumers. Analyze the following aspects:
dogmatism
social character
need for uniqueness
Discuss how the above issues contribute to your marketing efforts.
Be sure to cite your references in the APA format.
Dicuss different types of service environments.
Determine whether the company takes a one-shot approach to particular problems or is systematicover a long period of time.
Reflection describes the following:Key lesson(s) that you learned (individually) as you completed the simulation.What you would have done differently had you been the sole decision maker for each of the functional areas.How do you think this would h..
Design a marketing strategy that encompasses marketing research and planning - Be sure to include any influence of changing technologies, such as social media, in your report.
Select a brand that most are not so familiar with. What type of personality does the brand have. What are the key product features or qualities that define the brand?
There are three types of market share. Describe each one. In your opinion, which one would be more beneficial for a health care organization to use to measure their performance in market share? Provide detail with examples.
Do you think Walmart is doing enough to become more sustainable? Using examples from your research on Walmart, evaluate its sustainability activities regarding employees, society and the environment.
A company self-examination. What are we known for? Who do we want to become?In this assignment, you will create a Situation Analysis for one (1) of the following companies / brands: Fiat Chrysler, Amazon.com, or Google.
In what ways does the choice of an epistemological perspective or stance influence the formulation of a management research problem?
How might this medical group tailor its marketing mix to appeal to this segment?
After extensively getting to know/researching my chosen leader a question to ask onself is what does one take from this example. Mrs. Indra Nooyi was not a person wih a famous/well known name like other peers/CEOs but has left a mark with me. ..
How does cause or corporate societal marketing affect your personal consumer behavior? Do you ever buy or not buy any products or services from a company because of its environmental policies or programs? Why or why not? What tools are ava..
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