Reference no: EM133323442

Case Study: Hexoskin
Product: Smart shirts
Hexoskin has been making its smart shirts since 2013. Each is equipped with built-in sensors that capture physiological details, such as respiratory and cardiac activity, blood pressure and skin temperature. The Montreal-based maker of smart shirts, which are enhanced with high-tech health sensors, quickly offered its services to health authorities in Canada and the United States.
"Our specialty is monitoring vital signs at home, and we wanted to help reduce the burden on the hospital system. We thought that what we might be able to do is to help keep more patients at home, the CEO said.
By the end of March, Hexoskin was installing patient-monitoring programs at hospitals in Canada, the United Kingdom and the United States, having made COVID-19-related work its top priority. The company is also setting up telehealth teams of its own to support its programs, a move that complements health systems' resources rather than adding an extra burden to them.
Hexoskin is now getting interest for its COVID-19 monitoring solution from other parts of the world, including Australia, Italy and Japan. (Source: Adapted from TCS).
You are a researcher for Hexoskin to conduct a research on exporting smart shirts to Australia, Italy and Japan.

Question: Answer this question on this case study

* ?Discuss options for taking product / service to foreign markets in general (0.3 marks). Apply this product exporting to Australia, Italy and Japan .
* ??Discuss motivating factors for product adaptation in general (0.3 marks). Apply this product exporting to Australia, Italy and Japan.