Discuss how laddering be used in marketing research

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Reference no: EM131277241

1. What should be included in a report that summarizes the findings of a focus group?

2. Indicate the advantages and disadvantages of client interaction in the design and execution of a focus group study.

3. What is laddering? Discuss how it may be used in marketing research.

4. What is protocol analysis?

Reference no: EM131277241

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