Discuss about the product and promotional decisions

Assignment Help Marketing Research

Reference no: EM131437218 , Length: 3

Now that the product and promotional decisions have been made for the new product, Michelle is concerned about the pricing of the new product and the distribution channels that will be used to make the product available to customers. She has asked you to write a 2-3 page memo outlining two different pricing strategies that MM should consider.

Her voice mail message goes on to say,I want you to recommend which strategy you think should be used for the target market and why. The second part of the memo should outline a distribution plan that will make the product available to the target customers.

You are ready for Michelle's request and begin drafting the memo to her that same day.

Reference no: EM131437218

Questions Cloud

Compute the cost rate for the system with servers : Hilton Garden Inn in Atlanta needs to decide whether to have 2 or 3 operators answering calls from customers and hotel guests. The hourly wage of a customer service representative is $30. Compute the cost rate for the system with 2 and 3 servers and ..

Jellies have sensory organs encircling the bell of the medus : Jellies have sensory organs encircling the bell of the medusa. Why would it be advantageous for jellies to have it? Compare tapeworm and planarian anatomy in relation to their lifestyles (especially consider the proglottids, anterior structures, an..

What was the direct labour efficiency variance : Try flexing the june budget, comparing it with the original june budget, and so find the sales volume variance.

Digestive tract and two organisms : Name two organisms that have one opening into the digestive tract and two organisms with a separate mouth and anus. What is the disadvantage of a single opening over a complete digestive tract?

Discuss about the product and promotional decisions : Now that the product and promotional decisions have been made for the new product, Michelle is concerned about the pricing of the new product and the distribution channels that will be used to make the product available to customers. She has asked..

Evolution questions- simtext finches and trees : 1.) Why are the birds discussed in this lab called Darwin's finches?

Estimated quantity of resources required to perform activity : Activities define more generally than work packages how the work will get done. The estimated duration for an activity must be based on the estimated quantity of resources required to perform the activity. Based on analysis of actual cost it is possi..

How did new technologies change life in london : How did new technologies change life in London between 1500 and 1900? How did relations between London and the rest of Britain develop between 1500 and 1900

What was the direct materials price variance : Try flexing the june budget, comparing it with the original june budget, and so find the sales volume variance.

User Account

All Pages