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Company: Chevrolet
Product Vehicle: Electric Car Chevrolet Bolt
Not less than 500 words and references in APA. 1) Describe, discuss, and analyze all of the various Integrated Marketing Communication (IMC) mix components your product/service uses.
2) Describe, discuss, and analyze the Internet marketing possibilities for your product/service.
Which celebrity would you use to endorse Diet Pepsi in attempts to reach a ‘different' target group?Who might you use for regular Pepsi? Diet Coke? Coke Classic? Sprite? Explain and justify your choice for each.
Identify a firm that you would like to join or one that you just find interesting. Complete the given research on your target firm:
Create an inventory of the company's existing social media platforms including name, type, and general description for each platform. Next, determine each platform's main purpose and analyze the main role and influence that each platform has on th..
A new technology allows books to be printed in ten minutes. Barnes and Noble has decided to purchase these machines for each store. - Do you recommend it for bestsellers or for other books? Why?
Are you using qualitative, quantitative or mixed methods?- What type of data collection methods will you use? i.e. Surveys/interviews/focus groups/etc.?
Identifying any relevant personnel within Screws, Bolts and Nuts with whom you could consult in order to determine research needs for the organisation
Distinguish the three measures used in marketing research.-How does an interval scale differ from a ratio scale?- Explain what is meant by a continuum along which a subjective property of an object can be measured.
Products tend to go through certain stages during their life on the market. There are particular marketing characteristics associated with each stage of this cycle. Identify products that best represent each particular stage. Support your selectio..
How do social media analytics aid an organization?- Give an example of a social media data stream and the type of insight that might be drawn from it.
Discuss the importance of understanding tone of voice and body language in comprehend-ing the meaning of what people say. Give examples of how the same words said in different ways have totally different meanings. Discuss the advantages and disadva..
What is marketing research? Why is it important?- Describe the five steps in the marketing research process.- What is the difference between defining a research problem and developing a hypothesis?
Describe the sorting role of the prices set by intermediaries in matching markets. How do intermediaries set the price structure on two-sided platforms?
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