Reference no: EM131335269
You are to be hired as a marketing research consultant ($8000 and five weeks of work with $2000 additional money for expenses) for one of the following businesses. Before you are hired, the business owner wants a "PROPOSAL" of the work you will do for the start-up business. You will likely want to suggest some follow-up work 6 months after the business has opened.
Some key points of information given to you are:
The start-up business will open its doors in 3 months.
The owner has had a dream of opening this business for quite some time (and is going to open the business with or without your consultancy work).
The owner has plenty of money to begin the business but not enough to carry the business.
You are not to worry about the logistics of the owner opening and operating the business (e.g., assume that the owner will handle locating and purchasing office equipment, etc.).
It is expected that the paper will be 5-6 pages in length not including reference and cover page (1 ½ spaced, 12 point, Times New Roman, 1" margins). The paper should be written in your own words and credit should be given to all sources. Keep in mind that this is a marketing research plan, not a business plan, so use the business for contextual purposes only. Include page numbers but NOT CONTRACTIONS.
Business Choices:
A business similar to Knox Box (Knoxbox.com) to be produced and sold only in the south Florida area ("boxes" mounted to structures to provide a key for emergency services personnel to enter homes and businesses without causing damage to doors and windows). The owner has a contract with a manufacturer and the cost of production will be approximately $60 per unit, regardless of size. An office in North Miami has been located for doing business.
An antique store in the Midtown Miami area (a three-year lease of approximately 4000 square feet of retail space for $4,000 per month has been signed). The owner does not have any inventory yet but will begin attending auctions throughout the state.
Again, this is NOT A PROPOSAL FOR A BUSINESS PLAN NO IS IT FOR A "MARKET RESEARCH PLAN" this is a MARKETING RESEARCH PROPOSAL. You should explain what marketing research is, why it is important and what information and terminology you have learned through the semester (in the context of the chosen business)
|
Specific currency crisis
: A number of currency crises have affected certain countries, which have also resulted in contagion in the sense that the crises affected neighboring countries.
|
|
What does aristotle mean by eudaiomonia
: What, in your own words, does Aristotle mean by 'eudaiomonia'? For Aristotle, does the highest good of happiness include those moments when you experience intense pleasure? Why or why not
|
|
What economic concept is ignored by the candidates
: In presidential campaigns, candidates always seem to make more promises than they can fulfill: more and better health care; a better environment; only minor reductions in defense; better education; better roads, bridges, sewer systems, and water s..
|
|
Insurance and valuable property
: Refer to Figures 5-5 and 5-6 on page 125 (Hellman Textbook). Assume that insurance and valuable property are complementary goods and the insurance premium decreases.
|
|
Discuss about the hiring as a marketing research consultant
: You are to be hired as a marketing research consultant ($8000 and five weeks of work with $2000 additional money for expenses) for one of the following businesses. Before you are hired, the business owner wants a "PROPOSAL" of the work you will do..
|
|
How does mary shelleys frankenstein address human prejudice
: What are some of the perceptions and prejudices from the book that Felix teaches Safie? How have these perceptions and prejudices changed, if they have, in today's society?
|
|
Public policy issues
: Select one of the following public policy issues. And assess its effectiveness. What changes may be needed and why?
|
|
Calculate the aggregate demand and supply
: Calculate the aggregate demand and supply, as well as its price level.
|
|
What is the general reaction of your family to this decision
: What is the general reaction of your family to this decision? Are you (or the enlisted) a part of any special population, region, minority, or other distinction? How does your population, region, minority, or other distinction impact your experien..
|