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Creativity and Advertising Find two advertisements in a magazine, on YouTube, or from some other source - one ad which you think is creative and one ad which you do not. Attach a copy of the ad, provide the web address, or otherwise describe the ads in sufficient detail. For the ad that you feel is creative, reflect on why you think it's so. Use the creativity tactics to frame your discussion. For the ad that you feel is not so creative, what could you suggest the advertiser do to make it more creative? To help facilitate your discussion, sketch out how you would recommend the ad be designed being sure to include both illustrations and copy. (You don't have to be an exceptional artist on this last item but demonstrate to me that you can both verbally and visually communicate your ideas to a potential client.)
Describe the marketing mix for one of Disney's franchises. Describe the major components of Bob Iger's strategic plan
Research the competitive environment (discuss how you will approach this, such as sources for research or information. This could also include the use of first-hand observation, questionnaires, and surveys.)
After watching Health Care Should Be a Team Sport, think about your role (or intended role) on the healthcare team. Healthcare administrators are part of the healthcare continuum, and marketing is a necessary component of this continuum.
Demonstrate cognitive knowledge of the skills required in conducting online research and research on online markets, as well as in identifying, assessing and selecting digital market opportunities.
Company W is testing a sales software. Its sales force of 500 people is divided into four regions: Northeast, Southeast, Central, and West. Each sales person is expected to sell the same amount of products.
Interview two different types of local retail merchants (for example. a boutique owner and a manager of a franchise) to determine how the merchandise in their stores is distributed to them.
What recreation facilities are offered? What food service facilities are offered? What conference and meeting facilities are offered? How many attendees can be accommodated in each type of meeting facility?
What is your overall attitude toward marketing research?- Do you think it is a beneficial activity from a consumer's perspective?
What is the main advantage of assessing the welfare impact of a merger by looking at its ‘external effect'? Explain in words the condition under which this external effect is positive.
How to identify the best market entry strategy based on the business type and host country business environment (this includes the level of economic integration between home and host country, the political and legal environment of the host country)
What is ethnographic research? Discuss how a marketing researcher could get into an ethically sensitive situation using the technique.
many non-profit organizations such as universities churches government agencies and charities are using marketing
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