Digital research in relation to an underperforming brand

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Reference no: EM131437808 , Length: word count:1500

Marketing Research Assignment

The first assignment will assess your selection, use and presentation of digital research in relation to an "underperforming brand".

Our Assignment is on LENOVO BRAND compare with any performing brand in same industry Word Limit: 1500words + 10 References

Table 1 shows you three markets. From this table you may select one market for your assignment. Please choose from the Computer Market, the Soft Drinks Market or the Luxury Market.

The underperforming brand (i.e. Lenovo, Sprite or Dior) is the focus of your assignment.

Table 1: Markets and brands suitable for Assessment

Market	Underperforming Brand (or new entrant to the list)	Performing brand	Performing brand
Computers	Lenovo	Apple	Microsoft
Soft drinks	Sprite	Coca Cola	Pepsi
Luxury	Dior	Louis Vuitton	Gucci

Source: https://interbrand.com/best-brands/best-global-brands/2016/ranking/

Attachment:- Assignment Files.rar

Reference no: EM131437808

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len1437808

3/23/2017 5:52:57 AM

Australian student, I attached 3 files for assignment, one for assignment details, Second for marking criteria and Third for suggested assignment guidelines. it’s a 1500 Word limit assignment + 10 References. Please use Graphs, Diagrams, charts or tables to demonstrates brand comparison. Please let me inform if you have any confusion regarding structure of assignment.

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