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1. For each of the four phases of the information research process, identify the corresponding steps and develop a set of questions that a researcher should attempt to answer.
2. What are the differences between exploratory, descriptive, and causal research designs? Which design type would be most appropriate to address the following question: "How satisfied or dissatisfied are customers with the automobile repair service offerings of the dealership from which they purchased their new 2007 BMW?"
Are there any benefits or negative side effects of technology in business that have not been mentioned? -Discuss.
How would you define capabilities within a school or business? When can a consumer be a critical consumer? In other words, when does it make sense to focus on consumers such as retail stores.
read the case study on page 381-382 and then answer the following questions what can be done to minimize the risk of
What is your opinion of customer service? Is this something only marketing or the customer service department should emphasize, or is customer service something that should be a priority with everyone in the organization
Identify a research topic and write two-three pages (double-spaced) on why you selected the topic, and provide three or more related annotated references
How Can Corporate Brands Be Globally Relevant While Locally Applicable?
Do you the think the organization's leadership is effective? Explain your response.
Identify as many of the steps in the marketing research process as possible that are referred to in the articles you find.
Discuss about the several factors both Internal and external of a companys stock price.
Do a brief market opportunity analysis for Disney, identifying the major markets that Disney has expanded into. - How does Disney's cross-platform franchising help create sustainable competitive advantage?
Is there an enforceable contract between Samantha and Julie?- Is promissory estoppel relevant to Samantha's dispute with Dave from ‘Outrageous ?Costumes'?
Discuss other elements of the communications mix, such as sponsorship, in relation to the kinds of research that might be advocated in order to assess effectiveness, using examples to illustrate.
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