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Think of an organization you have worked for or one with which you are very familiar. Diagnose the need for change and present a plan to transform the organization, utilizing Kotter's 8-Step Approach.
Include the following sections headings and additional sections as needed:
Propose two different research methods besides the focus groups and online survey that would enable Nike to answer the same research questions. Which method(s) would you use?
Why is the concept of derived demand so important for companies selling products and services to other organizations? What is an example where an industrial company has benefited from changes in end-consumer demand?
Executive Summary with key findings and recommendations and clear and concise description of the market in which the organization operates
Athletics Supreme is a company that has been in business about 10 years selling a variety of athletic equipment. They have observed the growing interest in sportswear and would like to expand their product offering to include a line of sportswear ..
ipad vs. microsoft surface prowatch the following commercialsapple ipad ad - alive vs. surface pro commercial
how businesses (and others) can improve the experience of choosing.Watch this TED talk and summarize what you took away.
Your company has decided to launch a new line of products.Create a 1,400-word report and include the following information:Choose the target market for your product, and describe your target market in detail.Create a new product that would appeal to ..
Explain the distinction between outsourcing and offshoring.Using examples, describe the various stages in the purchasing process.
Mark Weinberg is quite correct in asking if the budget of $500,000 for an advertising campaign could be streamlined, what systems are in place that would prove beyond doubt that a cheaper campaign would have less impact on sales?
Discuss the impact of marketing strategy on profit in 2 business.
Marketing and Public Relations (PR) have a lot of overlap but they are also very distinct from one another. Think about the characteristics of each approach. Select an example of brand campaign ad you are familiar with. Identify the following:Purp..
To facilitate learning through research and investigation, solution formulation and writing activities. Take time to reflect on the materials gathered and communicate your understanding about the material using your own words. Ensure you understand t..
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