Developmentof new products and delivery of new services

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Assessment Task:PreambleChanges often result from new IT systems and new information used in the developmentof new products and delivery of new services. These changes are too often seen as animpediment to be overcome, rather than the route by which the strategic objectives ofthe organization can be realized. Many organizations have a well-defined approach todeveloping change by commissioning projects to create new services, procedures orsystems.However, very few organizations have an approach for how to successfully implementthese changes. Thus, there are multiple surveys indicating that up to 70% of all changeinitiatives fail. This is because implementation is far more challenging than creation.ScenarioThe market has stopped growing and the share prices of both firm A and firm B arefalling at an alarming pace. Firm A has identified the need for a change in businessprocesses and IT system, whereas firm B has decided it's time to take a look at where itcan save on costs. A merger and acquisition of both firms was proposed by the board offirm A to which shareholders of firm B acquiesced.Due diligence has now been conducted by both firms and the process of merging, whichwould inevitably result in changes to both businesses has just about begun. As expected,mergers often result in new strategies and change in directions. Thus, the real work ofintegrating the visions, strategies and IT systems of both firms has commenced. Aftermuch deliberation and resistance, it has finally been agreed that in order to bring bothfirms together and achieve synergy, an extensive business change plan involving achange in the newly merged firm's IT systems should be implemented by firm C, anexternal IT consultancy firm brought in by executives of the defunct firm A.
Learning outcomes tobe examined in thisassessment? Demonstrate an understanding of enterprise systems? Analyse some key factors that bolster successfulinformation systems change? Understand IT-based process change? Developing an understanding of what needs to be done inorder to make change a more welcoming concept 6,000 words
My chosen organizations are William Hill and Ladbrokes (bookmakers) 

Reference no: EM13514174

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