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Develop a product launch plan for two markets

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Reference no: EM131580275 , Length: word count: 3500

Develop a product launch plan for two markets (domestic and international).

Write a 2,800- to 3,500-word paper explaining each of the following elements in your team's Product Launch Plan: Post completed assignment in the Assignment Forum

Product description

Product positioning

Targeting

Market needs

Market potential and market growth

Company SWOT analysis (include analysis from both countries chosen)

The competition

Marketing objectives and marketing strategy

Pricing

Marketing communication (including public relations)

Distribution strategy (domestic and international market entry)

Marketing research conducted for the plan

Format your paper according to APA standards and Professional Report Writing Format

Reference no: EM131580275

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