Reference no: EM132161032

Assignment - Marketing plan for Tesla entering India and Indias Market

This assignment is only a small portion of the large one. Need 4-5 pages of marketing research for Tesla.

The purpose of the marketing strategy is to gain access to target markets and win market share. In this assignment, you will develop a marketing plan to reach your client's target Buyer and win market share. Marketing is the function that generates revenue, so this is where you will estimate the Revenue projections for your income statement.

Describe the market size of each target buyer segment in quantifiable units (number of buyers and/or dollars)

• Identify any further segmentation that may be needed to reach the best target or set of targets for your client's product/service offering.
• Specify projected market growth of each segment over 3-5 years

Estimate your expected market share as a percent of each target segment

• Explain the rationale for your estimates, considering the competitors and their market share, and your client's competitive position;
• Specify all assumptions you used in your estimation (e.g., about price, competitors' market share, new entrant threat),
• Show all your calculations so they can be readily verified

Pricing: Describe the pricing strategy (low price leader? High priced luxury leader? Value pricing?) How will the pricing strategy support market entry? Competitive positioning? Specify the recommended sales price.

TOTAL PAGES 4-5.