Reference no: EM131811966
Working in pairs, your next Decision is to design the global marketing plan for the case in question.
Reference Material
Product
Chapter 15 : Pricing decisions and terms of doing business
Part IV : Designing the global marketing programme
Chapter 14 : Product decisions
Chapter 16 : Distribution decisions
Chapter 14, Section 14.4 and Figure 14.4 - Product lifecycle
Chapter 14, Section 14.8, Figures 14.15 & 14.16 and Table 14.2
Price
Chapter 15, Figure 15.1
Distribution (Place)
Chapter 16, figure 16.1, 16.4 & 16.8
Promotion
Chapter 17, Figure 17.3
Instructions
In designing the plan, figure 14.4 is a roadmap. You will see all the elements/sections of your plan there are: Customers (Target Market), Competitors, Marketing Objectives, and the 4P's.
Step One: Determine the stage of the product life cycle for the country you've selected.
Step Two: Design your plan to account for the stage of the lifecycle. The tactics noted on Figure 14.4 are high-level helpful points for you to consider and include in your plan. Feel free to add 1 or 2 more as it applies.
Step Three - Write a strong rationale for your design.
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