Reference no: EM132275021 , Length: 10

Assignment - Special Event Design

Assignment Outline: You are to choose a special event to organize from start to finish. The event should be successful in attracting a large number of attendees. The format of your event and the organizing process is to be determined by you (individual) or your organizing committee (group). Ensure your plans are comprehensive and realistic as possible.

This assignment MUST include the following sections, explained in detail, as they relate to the special event that you have chosen.

1. DESIGN THE EVENT - name, goal, type of event, location, theme, target audience, seasonal date.

2. ESTABLISH THE ORGANIZATIONAL STRUCTURE - committee structures, including management, steering, volunteers, etc and the reporting relationships.

3. DEVELOP THE EVENT - operations manual, policy guide, working plan, checklists.

4. ESTABLISH A BUDGET - realistic budget, including expenses, revenue, cash handling procedure, etc.

5. DEVELOP MARKETING AND MEDIA PLANS - marketing plan, promotions, advertising, etc.

6. SET SPONSORSHIP STRATEGY - types, proposals, identifying potential sponsors, post-event follow-up.

7. DEVELOP A RISK MANAGEMENT PLAN - safety and security, liability, crisis management, liquor, permits, etc.

8. OPERATIONAL PLAN - entertainment, bookings/licenses, site needs. Etc.

9. WRAP-UP AND EVALUATION - copy of actual form you would use to have your special event evaluated.