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Marketing mix is the controllable set of activities that the firm uses to respond to the wants of its target markets. Create a 300-400 word response on the marketing mix and submit to this discussion thread. Be sure to cover the following in your response:
Describe what is meant by marketing mix.
Describe and discuss the different elements of the marketing mix for a product of your choice.
How does the marketing mix enable marketers to better serve their customers?
How would a marketer use the marketing mix to select a new product or service?
How would a marketer apply the marketing mix to use a seamless value chain to transport the product or service to the customer?
Describe a minimum of three data elements you would gather to fully assess the situation and assist you with improving the customer satisfaction scenario you chose.
Choose one of the following topics and write a 3,000 word report discussing the literature and applying real life industry examples.Open Innovation, Innovation Networks, Individual and group creativity OR innovation management.
Mr. Dhammika Rupasinghe is planning to introduce a new product, Industrial Gas Oven targeting Hotels and pastry shops. Develop an appropriate Marketing Mix to introduce this product to its Target Market
Explain the processes of innovation and entrepreneurship - distinguish between ideas and viable opportunities?
Can you recall here some recent ads that target the working-class segment, or downscale consumers? What was the product and how was the message presented
Show that the qualitative behavior of this model will be the same as the qualitative behavior of the quadratic logistic model analyzed in this section.
7SSMM 514 : What are the benefits of a global advertising campaign such as the Nokia 1,001 reasons described in the case? What are the risks of such a campaign? Do you think Nokia is on the right track?How do you assess the campaign (message strategy..
Describe Kudler's current purchasing process and systems, discuss Internet purchasing concepts, and discuss implementation processes that Kudler could use to implement revised processes incorporating Internet-based purchasing
Identify a real organisation and product to promote. You must then complete an Integrated Marketing Communications (IMC) Plan for that organisation.
"How satisfied or dissatisfied are customers with the automobile repair service offerings of the dealership from which they purchased their new 2007 BMW?"
Detail the significant ways that an awareness of emotional intelligence can improve a leader's effectiveness. Select a situation in which you demonstrated emotional intelligence that improved your effectiveness as a leader, either in your professi..
Topic is "How can a company/businesses use IT(Augmented Reality) in eSC coordination to compete in this environment".
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