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1. Describe the sorting role of the prices set by intermediaries in matching markets.
2. How do intermediaries set the price structure on two-sided platforms?3. Why do intermediaries in two-sided industries tend to achieve high profits on the multihoming side but to dissipate these profits through competition on the singlehoming side?
What do you consider being the main challenges launching an online business within your chosen industry and what impact has ICT and eBusiness had on your chosen industry sector?
Marketing and Communicating for NPOs
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