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Product Mix and Product Life Cycle
For the last twenty years, your firm has been producing a simple health drink called NutriA. It is aimed at health-conscious adults aged between twenty-one and forty-four years. The product is in the mature stage of its life cycle. As a result, sales are flat. Your marketing manager decides that it is time to expand the product mix to increase revenue and wants you to come up with a new drink aimed at a younger market, the fifteen- to twenty-one-year-olds.
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Your manager informs you that you have been promoted to a new position at one of the U.S. firm's foreign branches. She cautions you that based on some bad experiences she has had when she worked overseas,
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