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Describe the marketing mix for one of disney''s franchises

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Reference no: EM13835029

Case Study- Disney

1. Do a brief market opportunity analysis for Disney, identifying the major markets that Disney has expanded into.

2. How does Disney's cross-platform franchising help create sustainable competitive advantage?

3. Describe the marketing mix for one of Disney's franchises.

4. Describe the major components of Bob Iger's strategic plan

Reference no: EM13835029

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