Reference no: EM131406912
Knowing your Market
One of the major fast-food companies is a global force. A hamburger and fries may be the United States' meal of choice, but in Japan, you might see customers ordering a shrimp burger or in India, a spiced-potato croquet sandwich. The global palate is rich in its diversity and cultural or religious dietary customs dictate many of these choices. The restaurant's golden arches may be a near universal symbol of fast food in many international markets, while the menu items are as distinct as the markets the restaurant serves.
DISCUSSION POST:
Select and research a company that sells the same type of product in multiple global markets. (Do not use the above example). You will also be asked to access country-specific Web sites for the brand/product being discussed.
Many sites will not be in English. It is not necessary to be able to read the sites, but some browsers have tools for basic text translation. Be advised that the translations are often incorrect especially when it comes to marketing slogans and descriptions.
Describe the differences in product offerings in 2 countries compared to the company's product you are familiar with in your home country. This is a total of 3 countries.
Go to company's Web sites for the countries described and assess how the Web sites are visually similar or different for the 3 markets. Include the links in your post.
Please do not use attachments; answers should be pasted or typed directly to the discussion board.
Since you are engaging in research, be sure to cite in APA format.
DISCUSSION POST:
Continue working with the brand and 3 countries from last week's post. Research and discuss why the product or product placement has been altered in the 3 markets. (AIU Database article database RESEARCH REQUIRED)
Your analysis must be substantiated by research from articles in the library's full-text databases. Use of consultant or other inappropriate sites is banned and may result in a zero for the assignment.
Please do not use attachments; answers should be pasted or typed directly to the discussion board.
Since you are engaging in research, be sure to attribute your sources.
|
Describe what research design should be adopted
: Assume Kimmel decides to conduct a study to address the marketing research problem, describe what research design should be adopted? Relate the different phases of the research design to specific aspects of the marketing research problem.Define wh..
|
|
Explain what laws govern arbitration in the us and in russia
: What laws govern arbitration in the U.S.? In Russia? In your opinion, in which country should the dispute be handled? What are the advantages and disadvantages for Monarch Associates under the arbitration arrangement?
|
|
What was the impact on behavioral health services
: Explain in detail the issue as it pertains to healthcare in general and behavioral health services in specific. What was the impact on behavioral health services? What are some of the financial, privacy, or ethical issues that you perceived from this..
|
|
Identify and use two of the traditional theories discussed
: Identify and use two of the traditional theories discussed in Part 2, suggest potential resolutions to the dilemma(s). Write the summary paragraph. A summary paragraph restates the main topics of the paper.
|
|
Describe the differences in product offerings in 2 countries
: One of the major fast-food companies is a global force. A hamburger and fries may be the United States' meal of choice, but in Japan, you might see customers ordering a shrimp burger or in India, a spiced-potato croquet sandwich. The global palate..
|
|
Evaluate marketing strategies of multinational corporations
: Evaluate marketing strategies of multinational corporations.Describe some of the basic issues involved in developing and executing an international marketing strategy.Predict situations that present potential ethical and legal issues and develop solu..
|
|
Analyze the questions associated with your chosen case study
: This assignment will give you the opportunity to choose a case study, and then write about the ethical implications and the impact of the events that are described. Each case study includes a set of questions that you should answer. You can choose..
|
|
How does this approach affect your stress response
: When you're feeling stressed, how do you relieve your stress? How does this approach affect your stress response versus the stressor itself
|
|
Creation of mathematics resource
: Create a structured learning resource for mathematics and write a related essay of 750 words (1500 words equivalent) and You will provide photographs (inserted into a PowerPoint or Word Document if that is easier for you) to show what it looks like..
|