Reference no: EM131409838 , Length: 7
Describe the company's, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring methods, and integrated marketing communication strategy.
Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.
Write a six to seven (6-7) page paper in which you: Develop the company's branding, pricing, and distribution strategy.Classify the company's major competitors as inter- or intra-competitors.
Categorize the competitors' major strengths and weaknesses.Develop the differentiation strategy in relation to the closest competitor.Establish whether the company's intention is to be a leader or follower within the industry.Use two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company's advertising strategy.Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service.
Does the number of firms in the market change
: In a monopolistically competitive market, the government applies a specific tax of $1 per unit of output. What happens to the profit of a typical firm in this market? Does the number of firms in the market change? Why?
|
What are the advantages of easily obtainable information
: What are the advantages and disadvantages of easily obtainable information? How might knowing these advantages and disadvantages alter how a person might use social media?
|
Evaluate the success of the tactics described
: Distinguish between guerilla marketing, permission marketing, and word-of-mouth marketing.Choose one of these techniques and discuss three examples from a particular industry (for example, retail, transportation, or food) where companies have used..
|
What are advantages and disadvantages of ambush marketing
: What are the advantages and disadvantages (risks and consequences) of ambush marketing? What was Bavaria Beer hoping to achieve through its ambush marketing tactics?
|
Describe the companys marketing strategy
: Categorize the competitors' major strengths and weaknesses.Develop the differentiation strategy in relation to the closest competitor.Establish whether the company's intention is to be a leader or follower within the industry.Use two (2) social me..
|
What happens to the equilibrium prices of the two firms
: Use a graph to illustrate how this new information affects the Bertrand equilibrium. What happens to the equilibrium prices of the two firms?
|
Analyze the fundamental principles of the marketing mix
: This assignment helps you develop the skills to master the following objectives:Identify an opportunity to apply the principles of marketing planning methodology.Analyze the fundamental principles of the marketing mix.Revisit the Course Alignment Ma..
|
What is the effect of a specific tax
: In the Coke and Pepsi example, what is the effect of a specific tax, on the equilibrium prices? (Hint: What does the tax do to the firm's marginal cost? You do not have to use math to answer this problem.)
|
Analyze one US supreme court criminal case
: For this assignment, you will analyze one U.S. Supreme Court criminal case decision dealing with a Bill of Rights issue. You must include the facts of the case: (i.e., what happened)
|