Describe how brand extension can be created for that product

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Reference no: EM131686879

Brand Extension Assignment: Choose a product that would benefit from a brand extension. {Take a look at this: The Best (and Worst) Brand Extensions - Adweek

The product chosen is Vicks Oral BVitamin, from VICKS Company.

They do not have this product, and is similar to Emergen C brand.

Unless you have a better idea.

Feb 4, 2013 - In theory, launching a successful brand extension should be easy.

All you have to do is take a familiar name and slap it on a new product in.

Write a five (5)-pages paper discussing how brand extension can be created for that product. Include a strong supporting rationale for the brand extension.

Areas to include:

1. Brand (to include a brief background).

2. Extension idea.

3. Rationale/justification or need for the new idea relates the idea back to the company's mission statement.

4. Target market.

5. Marketing/launch strategy (to include pricing and channel strategy).

6. Ethical considerations?.

7. Conclusion

8. References and citations

Reference no: EM131686879

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