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1. List and describe five of the most commonly used methods for setting advertising budgets.
2. You have just been hired as the Vice President of Marketing of a large consumer products firm. You are aware that in the past, the company has had a policy of not spending more on advertising and promotion relative to sales.
However, you understand that there are times where you need to spend more on advertising and promotion relative to sales. You are now changing the policy to allow for exceptions. Under what conditions will you allow more spending on advertising and promotion relative to sales? (In your response, name at least six (6) conditions). 3. Berkeley College is a firm in the education industry. Explain a sales promotion that you believe Berkeley College could participate in and/or benefit from. Remember, as a business, Berkeley can participate with all three types of promotions.
Legal strategies and planning of your Comprehensive Business Plan. Also, you will complete the Financial and Accounting Analysis (Pro forma - future 3 years).
Select a brand that most are not so familiar with. What type of personality does the brand have. What are the key product features or qualities that define the brand?
As regards the purchase of wearable technology, explain how this might differ if wearable technology were being bought by an organisation for its staff in a B2B scenario in comparison to a B2C purchases situation.
Do you think there is a market for "Doggy Uber's" such as the ones mentioned in the article (link is below)? Or are markets going to be strictly limited to urban areas?
Conduct an environmental scan for your chosen company to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company's marketing e..
To analyze the competitive situation show the competitors providing those products for each segment in each cell as appropriate - Create a Product/Market Matrix
You may use the internet for sources related to completing an environmental analysis. Examples of a marketing plan in tourism can be viewed via destination marketing organization (DMO) websites or on websites of some non-profit organizations. Addi..
identify several stories to illustrate these differentiators during an interview. decide on your 2-3 main differentiators; figure out how to emphasize this story on your resume;make these same themes "pop" on your LinkedIn profile.
What are three ways in which researchers minimize reactivity?- What is the right of informed consent?- Explain how Ickes' dyadic interaction paradigm helps to avoid the problem of reactivity.
Your company's vice president of human resources has approached your team for assistance in recruiting and developing your organization's future leaders. The vice president has asked your team to brainstorm, research, and prepare a written profile..
Mktg305: Identify the problems. Teaching cases are typified by the presentation of a problem, or sometimes multiple problems, for the reader to systematically solve through the case analysis process. After initially reading or skimming the case, y..
Discuss the within (# of product lines), length (# of brands), depth (# of versions of the brand). and consistency of your company's product mix.
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