Describe a specific market research activity

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Reference no: EM133431496 , Length: 2 Pages

Assignment:

SALES PROSPECTING

Imagine you are a Regional Sales Representative for Omland Hospitality. Here's is your company's website: Omland Hospitality Business Development Manager - your boss - wants you to identify hotels in Burlington that would be good candidates to buy your Hospitality products, and approach them for permission to give a sales presentation. Using concepts from the textbook about Prospecting and discussed in class, describe how you could best go about this. 2 Page.

• Make sure your points are relevant to the industry in this scenario.

• Make sure your points are relevant to this business scenario as described above.

• Be sure you are clear & precise on how each activity is part of Prospecting.

REMINDER: Advertising and Marketing are not Prospecting.

• Be brief and straight-to-the-point; points will be deducted for unnecessary or irrelevant extra details.

PROSPECTING ACTIVITIES

Describe a specific market research activity that you would use in your prospecting effort. Be specific. Be sure to explain your activity clearly & be specific. Please use bullet point format.

• Name and give the dates of a local industry event that you would attend and what you would do at the event as part of your prospecting effort. Be sure to explain your activity clearly & be specific. Please use bullet point format.

• Describe a referred lead or center of influence activity that you would use. Be specific. Be sure to explain your activity clearly & be specific. Please use bullet point format.

• Give the name & address of a hotel that you would contact & the name of the hotel General Manager (or someone else who would have the authority to make this type of buying decision). Insert a hyperlink to the hotel's website into the name of the hotel and include his/her telephone number and/or email address. Also, include a hyperlink to his/her LinkedIn page.

Reference no: EM133431496

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