Define the process for bringing a new product

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Reference no: EM131563156

This is for a water powered generator.The paper for your term project is due this week. Your term project for this class is a 9-15 page marketing plan for the product or service that was approved in your week one proposal. It is to follow 6th edition APA format and be of a quality graduate level.

Don't forget to use an appropriate number of qualified references for a paper of this length (8-10). Remember,also, to qualify your sources. It is not sufficient to say that Dr. Susan Kellogg said in a recent speech, "Marketing is the one thing that affects all economies."

No. You have to say, Dr. Susan Kellogg, a professor of marketing at American Military University, said in a recent speech, "Marketing is the one thing that affects all economies." (Kellogg, 2016, para. 12). Then of course, you would cite the source in your reference section. The key point I am trying to make is to QUALIFY your sources. OK?

You MUST upload assignment into the ASSIGNMENT page or attach as a Word document.

Course Objectives:

1. Develop a Marketing Plan.

2. Define the types of marketing research.

3. Analyze potential pricing alternatives.

4. Define channel strategy

5. Design a sales management plan.

6. Define the process for bringing a new product or service to market.

Reference no: EM131563156

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