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As marketing manager of a leading health care organization, you are developing a marketing strategy to inform potential patients about how you provide the best patient experience. As part of your strategy, you will use the 4 Ps of marketing. Define the 4 Ps and describe how you will use each to promote your organization and build your patient base.
The four Ps are as follows:
product
price
place
promotion
For this paper, you will research and construct a corporate profile for a publicly-traded company which operates in cyberspace and therefore has a need for cybersecurity products and services.A list of approved companiesappears at the end of this ..
This milestone establishes a system to evaluate the ongoing success of a product or service as the marketplace and company dynamics evolve. This involves establishing measurable criteria of specific activities and mechanisms to assess current syst..
Company or business unit's strategic direction : a. Company/BU growth objectives,b. Business model, e.g. direct-to-consumer, channel partners,c. Key alliances or co-branding partners,d. Strategic initiative and implications for brand,e. Core competen..
Review changing perspectives in marketing planning.evaluate an organisation's capability for planning its future marketing activity.examine techniques for organisational auditing and for analysing external factors that affect marketing planning.carry..
In your own words, what is marketing research? How has the Internet affected marketing research? As part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy
Evaluate the effectiveness of previous marketing and positioning strategies of your chosen organisation to determine their effectiveness - Identify and briefly discuss your chosen organisation's direction and marketing targets.
Identify the television show or recent movie you watched, and introduce the brand of a consumer product that you found was featured in the plot of the story Discuss the type of consumer product (convenience, shopping, specialty, unsought) you id..
Outline the operations process involved in your present educational program. - Identify inputs, Operations and outputs.
Select a new product or service that will be launched by either an existing organization or one you will create. Obtain your instructor's approval of your product or service before beginning this project.Describe the organization's background, indu..
Many companies are investing in customer retention. What is customer satisfaction? Why should a salesperson follow up to assess customer satisfaction? Share some of your experiences as a customer.
Watch one hour of television on a single commercial channel during prime time and also tape the broadcast. - Identify the message-framing approach used, and whether the message was one-sided or two-sided.
What is the simple logic of warranties as a quality signal? What limits the attractiveness of warranties as a signal for high-quality firms?
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