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Customer profiles by describing the companys target markets

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Reference no: EM131622201 , Length: 12

Review the course scenario.

This assignment is based on the Sof-A-Logue scenario linked above.

It is time to submit the final plan to the executive management team. It will include the following components, which can be taken from past assignments in this course:

The executive summary

Introduction

Marketing goals

The situational analysis

The SWOT analysis

Customer profiles by describing the company's target markets (include the demographic and psychographic profiles for each product line)

The product strategy (incorporate all three new products into the plan, and describe each product line and its features and benefits)

The advertising plan, which will include the following:

The logo/slogan

The company's 10th anniversary marketing message

One promotional campaign

One evaluation method in the postmarketing phase

The media plan

Conclusion

Your assignment should contain a cover page, an executive summary page, and a reference page in addition to the body paragraphs. The body of the paper should be 8 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 10 pages in length.

Referenced- Cited- No Plag- APA Format

Deliverable Length: 12 pages

Reference no: EM131622201

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