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The Present - Current state of the company? Any new issues? Your perspective on what the company should focus on in their Marketing Strategy in the future. 2 pages
Case -
When successful US retailer Target announced plans to expand in Canada, many expected the company to succeed. After two years in Canada and accumulating $2.5 billion in losses, Target pulled out and closed all of its Canadian stores in 2015. If Target were to ever try to re-enter Canada or another international market, what would be some of the key lessons learned?
What would be the effect of vertical integration (so that each upstream monopolist owns its retail outlet) on the final good price?
Imagine that you have someone special (could be your girlfriend, boyfriend, mother, father, brother, sister or just a friend) that is about to have a birthday. You decided that you would like to buy a dress (for females) or a pair of pants and a s..
Conduct a Brand Exploratory. What kind of preliminary activities would you engage in? What are the current knowledge structures of the brand? What are the current brand awareness, positioning and POP/PODs with Nike? What do you want them to be?
Many companies are investing in customer retention. What is customer satisfaction? Why should a salesperson follow up to assess customer satisfaction? Share some of your experiences as a customer.
One article commented that college students are "frittering away their time at anastonishing rate." - Do you agree this is what the data show?
This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to "go to market". A Project Template is provided that allows you to organize your work in increments and see how the sectio..
What changes can the company/brand expect in the future? How can the company/brand better serve its customers?
Evaluate management's decision on its use of vendors and spokespersons. Indicate the organizational impact of these decisions.As a manager within the selected company, suggest one (1) innovative idea that could have a positive impact on both the em..
Should a marketing firm that is gathering information from human subjects, in good conscience, have an IRB?
How will accomplishing these objectives support your success in management? What risks or challenges might a health care manager encounter if he or she has not mastered these objectives? Explain.In your own words, please post a response to the Di..
Discuss one (1) project where you used a problem-solving approach to address what turned out to be common-cause variation, or where you used a process improvement approach to deal with a special cause.If you do not have a personal experience that..
Identify the problem that this company is having or will have in the near future.Examine the alternatives and select the best alternative for this company. Include your rationale for selecting this over the others and discuss the implementation pro..
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