Reference no: EM132697398

MS7SL87O Global Marketing and Digital Business - University of West London

Aim : To enable students to acquire a degree of expertise in developing marketing strategies including digital business for countries other than their own and thereby to extend their range of marketing understanding;

To promote an understanding of the factors determining the extent to which standardisation in strategy and implementation is appropriate for success in global markets;

To enable students to develop a sound understanding of the formulation and implementation of integrated global marketing plans and associated activities in a digital business

Learning outcome 1: Critically analyse data concerning complex marketing problems and opportunities by applying major global marketing theories and concepts; and develop realistic and original solution to the problems

Learning outcome 2: Identify the key cultural factors and the nature of their impact on global marketing

Learning outcome 3: Evaluate the opposing arguments for standardising or adaptation of the elements of the marketing mix in different markets and countries

Learning outcome 4: Select and apply global marketing and digital business concepts to a real-world organisation
Learning outcome 5: Understand the meaning and scope of digital business and e-commerce; and summarizing the main reasons for adoption of digital business

Learning outcome 6: Identify the need for a separate digital business and digital marketing strategy supported by the creation of a digital marketing plan which intends to implement the digital marketing strategy

Global marketing and digital business Please read and go through all the requirements given here.

Should choose a company with international presense, at least home and 1 host country. Appreciate if you choose a Sri Lankan company, ideas below, but if it''s hard then choose anything of your choice in any country, but home and host concepts should be clear. For assignment

1 - Home country is the country where the company is currently established, while host country is where the international operation of that same company For assignment

2 - You need to select a country where this company is currently NOT OPERATING IN, and you need to develop and justify the marketing pitch (also check module guidance) to expand ONLINE BUSINESS there. Assignment 1 host country is where the company already is working in while Assignment 2 host country is new where you provide a plan to expand as ONLINE business, where the company is not currently operating in that host country (for A2). CANNOT use a fictional company introduction section should explain the report reasons, what is used in report, models frameworks. (like executive summarry) - not introduction to the company (only small part, must include other like executive summarry - report preparing reason, whats used in report and model frameworks, analysis done, models used for analysis etc) Abbreviations in this text - A1 - Assignment 1, A2 - Assignment 2 Opinions to choose --- Hayleys Abans Haycarb Australia (have different language website) Haycarb Holdings Australia(Pvt) Ltd. Using inbound marketing

Foreign office address Acceptable industries to choose for both A1, A2 --- Retail consumer electronics Fintech Supermarket Real estate Not hospitals Assignment 1 --- Must include assignment sample analysis like five forces sample analysis in drive, use sources - exact strategic groups don't compare Benz with Tata nano Check Sample Analysis PDF file in the folder and do something similarly Don't write paragraphs Analysis required for Assignment 1 --- PESTILE (I is international) must do PESTILE not PESTLE assign numerical value after analysis, for the factors pestile analysis what will happen to the factor, assign numerical value must +3 to -3, how will it affect my company refer to prove findings and or analysis include covid19 impact - on several aspects of pestile SWOT Five forces Porters Diamond and others as shown in the Sample Analysis PDF file all analysis usually to be on host country MUST DO CRITICAL ANALYSIS of the company and its related environment, not just simply explaining DON''T USE/WRITE PARAGRAPHS for the analysis, should be critical analysis Must have reference for every statement and numbers given (must provide numbers after analysis) Convert or match threat to opportunities Weaknesses to strengths Then match strengths to opportunities Reference should be there for each point or statement like largest retailer etc Have reference from introduction itself GLOBAL MARKETING aspect not just marketing should analyze host and home country expansion to host country "critical analysis" must other required analysis --- national competitiveness (macro) industry level (meso) value chain (micro)

Assign 2 --- Do keyword planner analysis and SEO/ keyword analysis and Alexa world rank Use referencing when using numbers and for every statement Assignment 2 - Pitch = Presentation Take same A1 company to new host country but as online business (not allowed physical store) Power point use graphics and visuals highly recommended.

Attachment:- Global Marketing and Digital Business.rar