User Account

All Pages

Create a slogan for the business

Assignment Help Marketing Research
Reference no: EM131330474

a:Using the target price of $5.99, determine the price point the company should use for the wholesaler. Does this price point allow the company to maintain its desired 45 percent mark-up? If you know that the consumer price elasticity for this product group is 0.80, what would be your concerns when establishing the price?

b: Do you believe the company should continue to use a value-based pricing mechanism? Why or why not? If you know the customer group has a high level of price sensitivity, what is your concern with this pricing scenario?

c: In addition to the pricing decisions, Pierogi's and More does not have a promotional campaign designed for this new marketing channel. Prepare an appropriate marketing campaign to enter the new market. Be specific in your response. Does brand play a role in this process?
d: Pierogi's and more has the opportunity to distribute the product through the specialty store in both a frozen offering and a fresh offering in the deli/meat counter. Should their pricing structure be the same or different for the two products? How would this impact other aspects of the promotional mix? Does brand play any roll in this process?

e: Create a slogan for the business, less than 20 words, which captures the essence of the brand. Explain your rationale for the slogan. Then show how it should be incorporated within the brand image and integrated marketing communication plan.

Reference no: EM131330474

Questions Cloud

Prepare an annotated activities list : Prepare an annotated activities list including a written explanation (25-50 words) of each activity and its appropriateness -  Write an introductory letter to parents of one age group explaining the value of home/school collaboration and suggesting..
Discuss why internal auditors often fail to detect frauds : Discuss in your own words why internal auditors often fail to detect frauds. You should discuss a minimum of four reasons.
Impact of cinematography : What analysis can you make about the placement and movement of characters and props in the scene as they relate to camera shots, color, lighting, and other elements of cinematography?
What advantages and disadvantages can you see with process : MGMT 404- What advantages and disadvantages can you see with the process of scope creation in the Agile project management world? Share your experiences with projects that were created using either Agile techniques.
Create a slogan for the business : Using the target price of $5.99, determine the price point the company should use for the wholesaler. Does this price point allow the company to maintain its desired 45 percent mark-up? If you know that the consumer price elasticity for this pro..
What is the cause of this behavior : After coding the model, please answer these questions by adding a new section of the Info tab (you can add a new section to the Info tab by clicking the " edit " button). (Hint: the OF and PRINT primitives might be useful for this activity.)
Why do you think project change control is difficult : MGMT 404- Why do you think configuration management and project change control are difficult to perform in the middle of a complex software development project, such as those implemented at dotcom.com?
How food connects your own life : how it has come to take the shape you find it in; its broader cultural significance (literature? song?) -  Why might you choose one form over another? Why might you choose this specific food over something similar (i.e. peas instead of beans)?
What types of information can we learn about the project : MGMT 404- What types of information can we learn about the project by reviewing the project schedule and all the information used to generate it?

Reviews

Write a Review

Marketing Research Questions & Answers

  Marketing plan for powershop australia

You are required to prepare a marketing plan for a client company and ensure the plan has a significant social media component. Your marketing plan will be underpinned by sound research and demonstrate thoughtfulness, understanding of marketing is..

  Financial and technical analysis - from adx or dfm

Explain the way we get numbers, do our calculations then show our analysis accordingly - Investment strategy trading.

  Discuss any potential ethical or social responsible issues

Provide a brief history of them both. (Select an existing publicly owned company. View the link Public Companies for a comprehensive list of publicly traded companies.)  Identify/ create/ build a Marketing Mix for this product as it is today.  Disc..

  Calculate the unit contribution margin for suff

Calculate the unit contribution margin for SUFF, how many units must be sold in the coming period in order to break even on SUFF.

  What type of research design would you recommend

What type of research design would you recommend for this project?- What research questions might be tested?

  Discuss the growing importance of scanner based research

Discuss the growing importance of scanner-based research. - Why has scanner-based research been seen as "the ultimate answer" for marketing researchers?

  Improve efficiency of processes

Reliability and sustainability needs of our hospitality clients who, in turn, rewards us with profits that will allow our stakeholders and the communities in which we operate to prosper.

  How many hours of labour are required to gather the data

BBMK302-Research Proposal Assignment - How many hours of labour are required to gather the data and write the report and how many weeks will it take to do the research? Is this an acceptable timeframe?

  Conduct market research with young children

Are you willing to divulge personal information to marketing researchers? How much are you willing to tell, or where would you draw the line?

  Explain why the other two composers were ultimately

Identify three examples of 19th century Impressionist painting or sculpture and three Post-Impressionist works. Explain how the six pieces of art fall into these two styles.In a memo, describe the appearance of your six choices to your CEO so he o..

  A has the following three characteristics it is the source

1. a has the following three characteristics it is a source of competitive advantage it has applications in a wide

  Give company name-brand name and logo

Give company name, brand name and logo. A short-term marketing plan with an implementation period of 2 years to be reviewed at the end of the 1st year. Marketing budget given is $20,000 by the company to be allocated to marketing activities includin..

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd