Reference no: EM131309021 , Length: 6
Assignment : Business Environment and Marketing Research
Using the Waters Bottling Companyin Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.
This assignment represents Section 2 of the Marketing Plan. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 2 - Marketing Research & Target marketing (Module 2).
Section - Market Research & Targeting (Module 2)
• Market Research
o Research Methods & Data Mining
o Market Research Process
• Consumer Behavior
o B2C vs. B2B
o Consumer Decision Making Process
o Factors Affecting B2C and B2B consumer behavior
• Market Segmentation
o Market Segmentation Concepts
o Segmentation Process
o Segmentation Strategies
• Target Marketing
Relate all responses using the WBC scenario and the product you have selected to market in Module 1.
Create a 4- to 6-page Word document for your Marketing Plan sections. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.
|
How will you conduct more research
: How will you conduct more research? What do you need to know to make a recommendation? What is the purpose of your report?
|
|
Recommendation on the net present value of the outlay
: Cautionary? Tales, Inc., is considering the acquisition of Danger Corp. at its asking price of ?$160,000. Cautionary would immediately sell some of? Danger's assets for ?$16,000 if it makes the acquisition. Danger has a cash balance of ?$1,600 at the..
|
|
Finds the maximum expected value of selling a stock
: GetSale - Finds the maximum expected value of selling a stock. The expected sale value of a stock is the current profit minus the future value of the stock: Expected Sale value = ( ( Current Price - Buy Price ) - Risk * CurrentPrice ) * Shares.
|
|
Why would anyone in zimbabwe willing to accept u.s. dollar
: Why would anyone in Zimbabwe be willing to accept U.S. dollars in exchange for goods and services?
|
|
Create a marketing plan sections
: Create a page Word document for your Marketing Plan sections. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work.
|
|
Create a separate class for the selected product
: Create a separate class for the selected product that holds the item number, the name of the product, the department in which the product belongs, the number of units in stock, and the price of each unit.
|
|
Company is considering the capital budgeting projects
: Midwest Water Works estimates tahat its WASS is 10.5%. The company is considering the following capital budgeting projects. Assume that each of these projects is just as risky as the firm’s existing assets and that the firm may accept all the project..
|
|
Create a gas price windows form application
: Create a "Gas Price" Windows Form Application, Allow user to enter gas prices for 12 month from the textbox and click the Enter button. Create a 12 element 1-dimensional array of Decimal type.
|
|
Compare and contrast the b2c versus b2b buying behavior
: Compare and contrast the B2C versus B2B Buying Behavior for a current product on the market today. Use the same product for both the B2C and B2B situation.Discuss any similarities or differences between the two. Use real-life examples in your analy..
|